New Research Report Sheds Light on Tourism during the Green Transition

In collaboration with the Center for Applied Research (SNF) and the Institute of Transport Economics (TØI), Vista Analysis is publishing a new research report on "The Green Transition in Tourism in Vestland." The study systematically examines various trends in the tourism industry in the county related to the green transition, and how the industry and authorities should respond to these changes.

"It has been a pleasure to participate in this study and delve further into both tourism and the green transition. We look forward to building further on this and hope that others working in the tourism industry will benefit from our findings," says partner Rasmus Bøgh Holmen, who has represented Vista Analysis in the project.

In the project, researchers conducted 20 in-depth interviews with key informants from destination companies, tourism businesses, and nature interests in the county. The trends examined relate particularly to the industry's competitiveness, sustainability challenges, conflicts between nature and industries, and new technological opportunities.

The report is part of a pre-project funded by the Regional Research Fund Vestland. The project is led by researcher Endre Kildal Iversen at SNF. Holmen has also represented TØI in the project as an associated senior researcher. In addition, the researchers received valuable input along the way from a reference group consisting of representatives from Fjord Norway, the Confederation of Norwegian Enterprise (NHO) at Vestland county, the Norwegian Nature Center in Hardanger, Up Norway, and Vestland County Municipality.

"We want to express our sincere thanks to our reference group and our interviewees for their contributions to our research. I also want to thank Endre and SNF for excellent collaboration in yet another project," Holmen concludes.

The report may be downloaded here.